Public Communication Management (PCM) is an emerging management concept applied to information, communication, collaboration and decision making. PCM is most prevalent among public organizations, non-profits, and government. However, its concepts are applicable to businesses and their relationship with customers and among their employees.
The focus of PCM is on the processes surrounding the gathering and sharing of information, connecting and engaging the appropriate parties or individuals, deliberation and dialog, and persuasion. Each of these processes contain their own challenges to solve in order to drive successful outcomes.
These challenges can also be unique to the institution in which they are found. For example, unlike their private sector counterparts, public organizations operate in open environments distinguished by their legal, political and ethical structure, standards and processes. Likewise, internal communication challenges can be quite different from external ones requiring decisions influenced heavily by culture and less by economics.
New technologies and ideas deployed through creative strategies can help organizations respond successfully and help position themselves for the next wave of innovation.
Organizations that understand these challenges and can effectively respond to them will succeed and thrive. Having the capacity to respond to change improves the enterprise’s ability to meet its objectives. Decisions to benefit customers, members, employees and constituents become easier to make. Outcomes are easier to determine.
My group, Public Communication Management Strategies helps companies and institutions be successful by helping them be more resourceful and more relevant to their audiences.