Public Communication Management (PCM) is an emerging management concept applied to information, communication, collaboration and decision making. PCM is prevalent among public and private organizations, non-profits, and government.
The focus of PCM is on the processes surrounding the gathering and sharing of information, connecting and engaging the appropriate parties or individuals, quality interaction through deliberation and dialog, and motivating the party or parties into action. Each of these processes contain their own challenges to solve in order to drive successful outcomes.
These challenges can also be unique to the institution in which they are found. For example, unlike their private sector counterparts, public organizations operate in open environments driven by legal, political and ethical policies. Likewise, internal communication challenges can be quite different from external ones where decisions may be heavily influenced by culture and less by economics.
New technologies and ideas deployed through creative strategies can help organizations manage these challenges and successfully position themselves for the next wave of innovation. Yet, there must be a sensitivity as to how they are deployed and used.
Organizations that understand these challenges and can effectively respond to them will thrive. Having the capacity to respond to change improves the enterprise’s ability to meet its objectives. Decisions to benefit customers, members, employees and constituents become easier to make. Outcomes are easier to determine.
My group, Public Communication Management Strategies helps companies, nonprofits and government agencies be successful by helping them become more aware of their options and more resourceful in how they use them.